This doorbell may have begun its functional life alone on the front of the small office building. Or, perhaps from day one it shared the entrance with its two neighbors: that blank black face of the card reader and the usefully over-sized gadget providing wheelchair accessibility. Either way, the three objects have little in common except a vague adherence to form, an apparently agreed upon sense that a shallow cuboid object suspended from a facade signals “This is how you get in.” The visual confusion afforded by the additional buttons shouldn’t distract from the peculiar decision-making evidenced within the design of the doorbell itself. Note how the surveillance camera’s circular computer eye is significantly larger than the actual doorbell button itself, thus complicating the wayfinding message. In any case, somewhere along the line someone came to determine that when there are multiple interactive objects awaiting a visitor, the presence of the doorbell is diminished — hence the now worn label hand-affixed to the doorbell. There is something “Hello, My Name Is” to the ripped paper tag, what with its all-caps writing — as if the doorbell is introducing itself before the visitor does the same.An ongoing series cross-posted from instagram.com/dsqt.